NOIR — Premium Barber Studio

Est. 2018 — New York City

The Art of Precision Grooming.

Where craftsmanship meets character. A sanctuary for the modern gentleman who demands nothing less than perfection.

6+ Years
2K+ Clients
12 Awards
Scroll to Explore
Premium Cuts Hot Towel Shaves Beard Sculpting Luxury Grooming Scalp Treatments Color Services Premium Cuts Hot Towel Shaves Beard Sculpting Luxury Grooming Scalp Treatments Color Services
Premium barber studio interior
Location SoHo, New York City

Where Artistry
Meets Tradition.

NOIR was born from a singular obsession—the belief that a great haircut is not merely maintenance, but a transformative ritual. We curate every detail, from the tools we choose to the music that fills our space.

Our studio is a sanctuary. A place where time slows, where craftsmanship is honored, and where every client leaves feeling like the best version of himself.

Alexandre Noir Meet Our Artisans

"We don't just cut hair. We shape identities, restore confidence, and create moments of genuine human connection — one precise cut at a time."

— Alexandre Noir, Founder & Master Barber

Refined
Services.

Each service is a carefully choreographed ritual, designed to deliver an experience that transcends the ordinary. Pricing reflects the mastery, time, and premium products invested in your visit.

01

The Signature Cut

Our flagship experience. A tailored consultation, precision cut, hot towel finish, and style lock with premium product.

$85 60 mins
02

Royal Shave

Traditional straight razor shave with pre-shave oils, hot towels, lather massage, and post-shave conditioning balm.

$65 45 mins
03

Beard Architecture

Expert beard sculpting, shaping, and conditioning treatment. Designed to enhance your natural facial structure.

$55 40 mins
04

The Full Ritual

The complete NOIR experience — signature cut, royal shave, beard groom, scalp massage, and luxury product styling.

$180 120 mins
05

Scalp Revival

Deep scalp analysis, exfoliation, therapeutic massage with botanical oils, and restorative mask treatment.

$70 50 mins
06

Color & Tone

Natural color enhancement, grey blending, or bold transformation. Formulated with premium ammonia-free products.

$120 90 mins
Luxury barber experience
The NOIR Experience

Uncompromising
Excellence

Our Artisans.

Master Barber Alexandre
Founder & Master Barber

Alexandre Noir

With 18 years of craft honed across Paris, London, and New York, Alexandre brings an unparalleled eye for detail and a true artisan's touch.

Senior Barber Marcus
Senior Barber

Marcus Reid

A virtuoso of fade techniques and beard architecture, Marcus approaches every client with surgical precision and an artist's sensitivity.

Barber Elias Voss
Color & Style Specialist

Elias Voss

Trained in Berlin's most prestigious ateliers, Elias specializes in color alchemy and avant-garde styling that pushes the boundaries of contemporary grooming.

In Their Words.

"NOIR has completely redefined what I thought a barbershop could be. Walking in feels like entering a private club. The attention to detail is extraordinary — from the consultation to the final mirror reveal."

James Whitfield — Creative Director

"I've been a NOIR client for four years. Alexandre understands my hair better than I do. Every cut is a conversation, and every result is art. There is simply no other studio that comes close."

Sebastian Hartmann — Architect

"The Full Ritual changed my relationship with grooming entirely. Two hours of pure indulgence. I leave feeling like a completely different man — sharper, more confident, entirely present."

Olivier Marchand — Entrepreneur
2024
Best Luxury Studio
2023
GQ Men's Choice
2022
Forbes Top 10
2021
Vogue Recognition
2020
NYC Excellence

Begin Your
Ritual.

Every NOIR experience begins with intention. Reserve your appointment and step into a world where time is yours, craft is our gift, and excellence is our promise.

📍
142 Prince Street, SoHo, New York, NY 10012
🕐
Mon–Sat: 9AM–8PM  |  Sun: 10AM–6PM
📞
+1 (212) 555-0187
✉️
hello@noirstudio.com

Reserve Your Chair